The new International Business Event
For the Running IndustrY
4-5 November 2025, RAI Amsterdam
- MEET: PRE-ARRANGED MEETINGS WITH BRANDS, RETAILERS, INFLUENCERS & PRESS
- SOURCE: DISCOVER & TRY PRODUCTS YOU HAVEN’T SEEN BEFORE
- NETWORK WITH THOUSANDS OF LIKE-MINDED INDUSTRY LEADERS
6000
Retailers, buyers, influencers & market leaders
300
Market leading & challenger brands with new products
2700
Business meetings in one place over 2 days
The International Running Expo (IRX) is Europe’s only event dedicated to the running industry and brings together 6,000+ professionals from across Europe and beyond. Pioneering brands, exclusive collections and influential athletes make IRX the place where you can get ahead of customer demand and grow your knowledge on the future of running.
How IRX can make a difference to your business
Join us at The International Running Expo (IRX) on 4-5 November at the RAI Amsterdam and discover the latest product launches, revolutionary technologies and emerging trends that are shaping the running sector. IRX brings together top leading industry leaders, game-changing brands, and cutting-edge innovations so you can source, connect and stay ahead of the competition.
By attending IRX, you will be able to:
- Discover 300+brands including 100+ challenger brands exclusive to IRX.
- Schedule 1-2-1 meetings through the IRX app with retailers, brands, wholesalers, athletes and influencers.
- Get the low down on trends to get ahead of customer demand.
- Experience deeper connections with morning shakeout runs, networking meet ups and the Cool Down Party.

Retailers attending










“In-person interactions remain incredibly valuable, they allow for deeper conversations, the chance to physically assess products, and help build trust-based relationships that digital channels can’t always replicate. This is why tradeshows like IRX are a fundamental part of our buying process. ”
Oliver Rawlings, Marketplace Manager, Decathlon

About us
Brought to you by Raccoon Media Group
The
award-winning organisers of the UK’s National Running
Show and the USA Boston Run Show.