The new International Business Event
For the Running IndustrY
4-5 November 2025, RAI Amsterdam
- MEET: PRE-ARRANGED MEETINGS WITH BRANDS, RETAILERS, INFLUENCERS & PRESS
- SOURCE: DISCOVER & TRY PRODUCTS YOU HAVEN’T SEEN BEFORE
- NETWORK WITH THOUSANDS OF LIKE-MINDED INDUSTRY LEADERS
- LEARN FROM INDUSTRY EXPERTS SHARING THEIR KNOWLEDGE ON STAGE
200
Market leading & challenger brands to meet
1500
New products to discover, test and trial
2700
Business meetings in one place over 2 days
The International Running Expo (IRX), powered by SCOTT Sports, is Europe’s first business event dedicated entirely to the running industry. Uniting thousands of professionals, brands, and innovators from across Europe and around the globe. From pioneering products and exclusive launches to insights from influential athletes and experts, IRX is where you’ll discover the trends shaping the future of running and gain the knowledge to stay ahead of your customers’ needs.
Why attend The International Running Expo?
Join us at The International Running Expo (IRX) on 4-5 November at the RAI Amsterdam and discover the latest product launches, revolutionary technologies and emerging trends that are shaping the running sector.
IRX brings together industry leaders, game-changing brands, and cutting-edge innovations so you can source, connect and stay ahead of the competition.
By attending IRX, you can:
- Discover 200+ established and emerging brands exclusive to IRX.
- Test and trial 1,000+ of new products coming onto the market.
- Schedule 1-2-1 meetings through the IRX app with retailers, brands, wholesalers, athletes and influencers.
- Get the low down on trends to get ahead of customer demand.
- Experience deeper connections with morning shakeout runs, networking meet ups and the Cool Down Party.

Insights from industry leaders
Your ticket to The International Running Expo gives you access to an unrivalled content programme. From elite athletes to industry pioneers, our keynote speakers will share the trends, strategies, and stories that are redefining the running world. Don’t miss the chance to learn directly from the best in the business.






Source the next big innovations in running
At The International Running Expo, you can discover cutting-edge gear and ground-breaking innovations. Exhibitors will be showcasing the latest in performance footwear, wearable tech, recovery and injury prevention, apparel, nutrition and accessories.

Retailers attending












“In-person interactions remain incredibly valuable, they allow for deeper conversations, the chance to physically assess products, and help build trust-based relationships that digital channels can’t always replicate. This is why tradeshows like IRX are a fundamental part of our buying process. ”
Oliver Rawlings, Marketplace Manager, Decathlon

About us
Brought to you by Raccoon Media Group
The
award-winning organisers of the UK’s National Running
Show and the USA Boston Run Show.