The new International Business Event

For the Running IndustrY

4-5 November 2025, RAI Amsterdam

Retailers &
Buyers

Industry professionals

Influencers, press & media

The International Running Expo (IRX) is a brand new business event taking place on 4-5 November at the RAI Amsterdam. Europe’s running industry is booming. With millions of passionate runners, there’s a growing demand for performance products. This growth across Europe isn’t a passing trend, it’s a seismic shift and IRX is here to bring together top industry leaders, game-changing brands, and cutting-edge innovations.

Discover the latest product launches, revolutionary technologies, and emerging trends that are shaping the future of running. Whether you’re a retailer, wholesaler, distributor, athlete, influencer or industry professional, this is your chance to connect, collaborate, and stay ahead of the competition.

IRX unites the European running industry for two action-packed days of innovation, insights, and networking, offering unparalleled opportunities for product discovery, expert knowledge, and strategic partnerships to drive business success in 2025 and beyond

By attending IRX, you will be able to:

  • Meet face-to-face with 300+ international brands. Have the opportunity to see, test, and touch the latest gear from footwear, apparel, technology, nutrition and injury & prevention products.
  • Build relationships with retailers, wholesalers, athletes, influencers, press and media to expand your network and collaborate with others.
  • Take part in a range of fringe events from morning shakeout runs, to catching up over a coffee, to hearing from inspiring athletes across the two days.

“It’s exciting that a big event like The International Running Expo is coming to Amsterdam. For us as a retailer, the Expo offers the opportunity to meet other entrepreneurs and, in particular, new brands. We are curious about the latest products and innovations, especially in the field of running, since we are a retailer in that niche.”

Peter Van Dartel, Co-Owner, AthleteSportsWorld

Partners

About us

Brought to you by Raccoon Media Group

The award-winning organisers of the UK’s National Running Show and the USA Boston Run Show.