The new International Business Event
For the Running IndustrY
4-5 November 2025, RAI Amsterdam
2000
Retailers &
Buyers
2000
Industry professionals
2000
Influencers, press & media
About the Expo
The International Running Expo is the ultimate business event taking place on 4-5 November at the RAI Amsterdam. IRX is dedicated to the rapidly growing European running market and brings together top industry leaders, game-changing brands, and cutting-edge innovations.
Discover the latest product launches, revolutionary technologies, and emerging trends that are shaping the future of running. Whether you’re a retailer, wholesaler, distributor, athlete, influencer or industry professional, this is your chance to connect, collaborate, and stay ahead of the competition.
Doing business with face-to-face meetings
The International Running Expo is at the perfect time of year for running brands in Europe to showcase their Autumn / Winter products lines, have pre-arranged meetings with retailers and distributors to build and strengthen relationships, close business and encourage influencers to engage and promote the newest running product lines.
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Hand-picked attendees to suit your needs
The event will host over 300 running speciality exhibitors and 6,000 retailers, industry professionals, influencers, press and media from across Europe. Senior buyers will be hosted as part of our hosted-buyer programme to ensure brands and retailers get the most from their time at the event.
Networking and building relationships
To make the event even more fun and engaging there will be morning runs hosted by key brands to test out new kit, technology and nutrition in amazing locations in Amsterdam. An invitation-only after party with top entertainment at the end of the first day and some fun engaging content on the show floor during the day.
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Partners
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Boston Run Show
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European Running Business Conference & European Athletics
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National Running Show
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Outdoor Industries Association
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Running Insights
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Saz Sport
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Sports Business Center
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Sports Insight
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Focus Media Hub
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SGI Europe
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Women’s Running
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Aspire PR
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The National Outdoor Expo
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The Boston Outdoor Expo
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Bad Boy Running Podcast
About us
Brought to you by Raccoon Media Group
The
award-winning organisers of the UK’s National Running
Show and the USA Boston Run Show.