The new International Business Event

For the Running IndustrY

4-5 November 2025, RAI Amsterdam

2000

Retailers &
Buyers

2000

Industry professionals

2000

Influencers, press & media

About the Expo

The International Running Expo is a pioneering new tradeshow dedicated exclusively to the European running market. This business-to-business event brings together high-level industry professionals to showcase the latest product launches, technologies, trends and innovations. It will facilitate meetings between running brands, retailers, wholesalers and distributors.

Uniquely, the event attracts a large audience of influencers and media, delivering a scaled marketing opportunity for exhibitors and sponsors.

Our hosted buyer programme will ensure that a large volume of retailers attend and fully engage with the event.

Doing business with face-to-face meetings

The International Running Expo is at the perfect time of year for running brands in Europe to showcase their Autumn / Winter products lines, have pre-arranged meetings with retailers and distributors to build and strengthen relationships, close business and encourage influencers to engage and promote the newest running product lines.

Hand-picked attendees to suit your needs

The event will host over 300 running speciality exhibitors and 6,000 retailers, industry professionals, influencers, press and media from across Europe. Senior buyers will be hosted as part of our hosted-buyer programme to ensure brands and retailers get the most from their time at the event.

Networking and building relationships

To make the event even more fun and engaging there will be morning runs hosted by key brands to test out new kit, technology and nutrition in amazing locations in Amsterdam. An invitation-only after party with top entertainment at the end of the first day and some fun engaging content on the show floor during the day.