Building the Future of the Running Industry
The International Running Expo (IRX) launched in Amsterdam in 2025 as Europe's first dedicated business event for the running industry. Created to bring together brands, retailers, distributors, race organisers, athletes, media and industry professionals, IRX was established with a clear mission: to create a stronger, more connected running market.
The inaugural event exceeded expectations, welcoming hundreds of brands and thousands of industry professionals for two days of networking, product discovery, education and business opportunities. As the first event of its kind in Europe, IRX quickly established itself as a valuable meeting place for the global running community.
Following a successful debut, IRX returns to Amsterdam on 4-5 November 2026 with even greater ambition. The event continues to grow from strength to strength, with more than 200 international brands expected to exhibit, alongside an expanded content programme, networking opportunities and industry experiences.
Who we are
Raccoon Media Group Ltd was founded in 2018 with the launch of the multi-award-winning National Running Show and over the next few years went on to launch many popular consumer events in health and wellbeing markets. The business has expanded significantly since its inception and is now a dynamic, scaled, high-growth media business focused on mobilising passion-led B2C and B2B communities across the globe.
Our events and media properties deliver year-round content and advice to specialist, self-identifying audiences. Raccoon is entrepreneurial, fast-paced and disruptive.
As a business we question the status quo, we invest in exceptional people, we operate with a clear purpose and deliver sustainable events that directly meet the needs of our audiences in a way that ignites and bolsters the industries in which we operate.
Our other brands
National Running Show
30th January 2027
Our flagship event, this is the UK’s leading B2C running exhibition held at The NEC. We look forward to welcoming runners back to this show in 2026.
National Equine Show
27th February 2027
The premium shopping experience for people who love horses. The National Equine Show provides an un-rivalled premium environment for equestrians to discover and shop the right products. It’s the only event that provides equestrians with a premium shopping experience on a major scale with over 135 brands in one place.
OutdoorXpo
20th March 2027
The OutdoorXpo is a utopia for outdoor enthusiasts and provides all of the inspiration, kit, tech, nutrition and advice needed to get outside and get active.
Snowbound Expo
14th November 2026
The home of winter and outdoor sports, this retail-led experience brings together inspiring athletes and expert coaches with the latest kit and technology all under one roof.
The Run Show
The Run Show is the first event of its kind in the UAE for the running community. Featuring two impactful days, the show will bring together iconic global speakers, hands-on technical advice, performance insights, experiential activations, cutting-edge product innovations, thrilling competitions and plenty of fun for runners at every level.
ISPO
3rd November 2026
ISPO is the flagship event of the global sports industry, a source of inspiration, a networking tool, and a guide for the start of the ordering season. It exists to make sports the central driver in all of us, so big and meaningful that everyone benefits from its power.