
ATTEND
The International Running Expo (IRX) is Europe’s only event dedicated to the running industry and brings together 6,000+ professionals from across Europe and beyond. Pioneering brands, exclusive collections and influential athletes make IRX the place where you can get ahead of customer demand and grow your knowledge on the future of running.
If you’re a retailer, wholesaler, distributor, athlete, influencer or industry professional, this is your chance to source game-changing clothing brands, footwear and equipment, make business connections and stay ahead of the competition.
Who should attend & why?
Retailers
- Source the latest additions to your offering from 300+ international brands
- Discover new challenger brands to excite your customers
- Nurture existing business relationships
- Keep ahead of demand by hearing about future trends
- Test and trial the latest equipment by joining shake-out runs and brand-led activations
Athletes & Influencers
- Access brand-new equipment that is yet to hit the market
- Meet with potential new sponsors and generate new brand deals
- Take part in activations and create content
- Increase your brand awareness and professional network
- Learn from industry icons and help shape the future of running
Press & Media
- Get the scoop on Europe’s inaugural running show
- Find emerging brands and product launches dedicated to the running sector
- Meet and interview elite athletes, brands and industry trailblazers
- Hear about the trends that are shaping the future of the industry
- Create original content to engage your readers and followers
Industry Professionals
- Schedule meetings with retailers, distributors and potential partners
- Discover the latest trends, gear & tech from across the sector
- Connect with influencers and influencers that can increase your business profile
- Check out potential competitors in the market
- Network with existing and new connections
Race Directors
- Meet with the latest brands taking the sector by storm
- Find new sponsorship opportunities and partnerships
- Be inspired and learn from industry peers
- Network with athletes & influencers and promote upcoming races
- See cutting-edge technology in action
Register now
Complimentary and early bird tickets are available.
What products are at IRX?

Plan which brands to add to your offering
IRX gives you direct access to 300+ brands shaping the future of running performance. From well-established brands to 100+ challenger brands, there’s lots of exhibitors to meet with, test the latest equipment, and place orders with for the next season.
What else can you do at IRX?
There’s an action-packed programme at IRX
Not only are there 300+ brands for attendees to engage with on the show floor, there’s a range of fun activations, networking events and social activities that attendees can be part of. We want to make sure attendees utilise their time at the Expo in the best possible way so have created an itinerary of different activations you can get involved with including Knowledge & Trends content schedule, Experiences & Brand Activations and a curated Networking & Socialising programme of events.
Partners

The Boston Run Show

The National Running Show

Outdoor Industries Association

Running Insights

Sports Business Center

Sports Insight

Focus Media Hub

SGI Europe

Women’s Running

Aspire PR

The National Outdoor Expo

The Boston Outdoor Expo

Bad Boy Running Podcast