WHO ATTENDS

What is IRX?

The International Running Expo (IRX) is where the running world converges. Set against the vibrant backdrop of Amsterdam, this brand-new business event brings together over 6,000 professionals from across Europe and beyond. From innovative retailers and international distributors to pioneering brands and influential athletes, IRX is the place to be for those shaping the future of running.

Attendees will include senior decision makers and buyers from the International running industry. There will be a price to attend the International Running Expo. Charges will depend on job title, organisation and business purpose. The following businesses will be able to apply for free passes to attend:

• Retailers who sell products to the running community (in store and online)
• Distributors who procure and distribute to the running industry
• Wholesalers who procure and sell in bulk to the running industry
• Media and press – both trade and mainstream
• Influencers (social media and YouTubers) with high quality of followers and engagement.

Why attend?

Whether you’re looking to discover groundbreaking products, forge strategic partnerships, or gain insights from industry leaders, IRX offers an unparalleled platform to elevate your business and connect with the community driving the sector forward.

Whether it’s unearthing innovative and inspiring products from 300 brands, or testing new gear, IRX allows you to experience the latest trends and innovations taking the running sector by storm.

Taking place at the RAI Amsterdam, the Expo acts as a hub of inspiration for the running world and is a fantastic opportunity to meet the faces behind the brands and uncover the next bestseller for your store. Condense a year’s worth of product sourcing into an action-packed two days.

We expect over 6,000 professionals to attend.

Where do our visitors come from?