WHO ATTENDS

What is IRX?

The International Running Expo (IRX) is where the running world converges. Set against the vibrant backdrop of Amsterdam, this brand-new business event brings together over 6,000 professionals from across Europe and beyond. From innovative retailers and international distributors to pioneering brands and influential athletes, IRX is the place to be for those shaping the future of running.

Who should attend?

Retailers

See the latest and greatest products in action
Meet face-to-face with 300+ international brands
Nurture existing business relationships and grow new connections
Develop knowledge on consumer trends
Test and trial the latest equipment by joining shake-out runs and brand-led activations

Race Directors

Meet with the latest brands taking the sector by storm
Source new sponsorship opportunities and partnerships
Be inspired and learn from industry peers
Network with athletes & influencers and promote upcoming races
See cutting-edge technology in action

Athletes & Influencers

Access brand-new equipment that is yet to hit the market
Meet with potential new sponsors and generate new brand deals
Take part in activations and create content
Increase your brand awareness and professional network
Learn from industry icons and help shape the future of running

Industry Professionals

Discover the latest trends, gear & tech from across the sector
Find out what other products are being released in the market
Meet face-to-face with industry peers
Gain actionable insights to help grow your business in 2025 and beyond
Celebrate the fantastic running sector by joining a range of different activations

Press & Media

Develop newsworthy content from the latest product launches to athlete interviews
IRX is a hub for emerging trends – find out what gear is taking the sector by storm
Meet and interview elite athletes, coaches and industry trailblazers
Capture video footage of the latest products in action
Grow your network throughout Europe