News
IRX is a platform for innovation & business acceleration
27th November, The Running Channel
As running continues to grow in popularity and excitement, we’re often wondering what’s next.
What running shoes should we be looking out for? What tech innovations are coming? What industry-wide trends are most relevant right now? Well, we’re soon going to have a place to find the answers to all those questions, and many more.
The International Running Expo, or IRX, will be the only show of its kind in Europe when it takes place on 4-5 November 2025 at RAI Amsterdam in the Netherlands.
The first ever International Running Expo
19th November, Runner’s World
With the latest running boom well and truly underway, we’re seeing a flurry of new runners take to the roads, trails and treadmills – and we love to see it.
Running, therefore, is big business, with brands, event organisers and other key players in the running world working hard to fulfil the needs and interests of such a large and diverse pool of runners. And now, to generate new products, networks and ideas, the running industry is getting ready to descend upon the first-ever International Running Expo, which will take place from 4-5 November 2025 at RAI Amsterdam in the Netherlands.
Breaking new ground
15th November, Sustain Health
Set your calendar for November 2025 as Amsterdam is gearing up to host the International Running Expo (IRX 2025), the first of its kind in Europe and a major new event for the running industry.
On 4-5 November 2025, RAI Amsterdam will welcome this industry-first B2B running show, organized by the award-winning Raccoon Media Group, known for the UK’s National Running Show and Boston’s Run Show.
IRX 2025 is specifically tailored for the running community, providing a vibrant platform where brands, retailers, and professionals can come together.
International Running Expo heading to Amsterdam in November 2025
12th November, Endurance.biz
Positioned as a B2B running expo, and with bold goals for the event to be the largest in Raccoon’s portfolio, IRX is set to take place at RAI Amsterdam on November 4-5, 2025.
IRX 2025 is positioned as… ‘the go-to event for industry stakeholders to forge partnerships, showcase innovation, and engage in valuable discussions with leading industry professionals that shape the future of running.’
A release from Raccoon added… ‘This essential, industry-first summit is set to become the central gathering point for Europe’s running business community, featuring over 300 exhibitors and drawing more than 6,000 influential delegates – from retailers and B2B buyers to thought leaders, athletes, influencers, and media from across Europe.’
The International Running Expo is being launched by Raccoon
11th November, Sports Insights
Raccoon Media Group are launching a brand-new show, the International Running Expo (IRX).
Raccoon are experienced at holding shows, they run events such as the National Running Show, the National Outdoor Expo, the National Cycling Show, The Boston Run Show and the Boston Outdoor Expo.
Mike Seaman, Group CEO of Raccoon Media Group, said: “Where it came from is that we couldn’t find any large scale B2B gathering for the running market in Europe. There’s a big show in America and that seems to be the only one of scale in the world. We didn’t think that made any sense.
Raccoon Media Group unveils Europe’s only B2B Running Expo, revolutionising the business of running
7th November, Ashley Cox
A pioneering new B2B running show, the first of its kind in Europe, is coming in 2025, offering an unparalleled platform for brands, retailers, industry professionals, influencers and media to connect, collaborate and drive business forward.
Award-winning events company Raccoon Media Group, the team behind the UK’s National Running Show and the USA’s Boston Run Show, has announced its most ambitious project yet: the International Running Expo (IRX 2025), set to take place at RAI Amsterdam on 4-5 November 2025.