News
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Fuelling the fun: interactive activations at this year’s IRX
Conducting business takes many dimensions. Connections are deepened by shared experiences. They create space for common ground, allowing you to build real emotional bonds rather than just facilitating an environment to exchange business cards or social handles. Industry events should foster connection and collaboration, creating last memories. Organisers of The International Running Expo (IRX) in…
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Black Line: Powerbar starts the season with innovative recovery product
With the Powerbar Black Line, a new sports nutrition system for top athletes conquered the market last year. The products are based on the latest scientific findings and, with their sophisticated carbohydrate system, are aimed at athletes who want to push themselves to their limits and beyond. Rethink Recovery: Powerbar makes a statement with innovative…
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True Motion: Starter for 10
Ahead of IRX, we take a deeper dive into exhibitors True Motion with top 10 things you can learn before engaging with them at the Expo. 1. True Motion are a German company developing revolutionary running shoes, for everyone. They are challenging the current running shoe market. 2. True Motion was founded in 2018 by experienced industry…
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Destination IRX: The running industry mandatory checkpoint is fast approaching
IRX 2025: Paving the way as a firm staple on the running industry calendar. The countdown is on. In only a few months, on 4-5th November, The International Running Expo (IRX) will witness thousands of global retailers, buyers, industry leaders and influencers headed for RAI Amsterdam for two impactful days of business, networking and entertainment. The new B2B…
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A fireside chat with IRX Event Director Shirry Liram
Shirry Liram has been in the events industry for more than 20 years, with experience directing trade and consumer exhibitions, plus summits and festivals in the UK and overseas ranging from dance, travel and design to tech, medtech and AI. We recently caught up with Shirry to find out about the current mission: to launch…
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Run Smarter, Not Softer: The Truth About Pushing Yourself for Performance
Article written by Performance Physique founder Arj Thiruchelvam. In today’s running culture there is a clear, extreme divide emerging. On one side, there’s the “just get something in” camp where it doesn’t matter what you do – running for 5 or 10 minutes, staying too safe – and then not understanding why you don’t progress. On…
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BUFF®’s Future Focus – sustainability and plans for The International Running Expo
Born out of love for adventure and originating in Spain, BUFF® was founded by Joan Rojas in 1992 and is an established leading brand in the endurance space and beyond, with products sold in over 80 countries worldwide. We recently spoke with them about setting the benchmark for sustainability initiatives and what visitors to The…
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Defying your Fitness Age: The people proving age is no barrier to performance
Most people with an interest in their personal health stats, especially runners, will be monitoring their fitness age vs their actual age via a smartwatch. Does yours reflect your real age? Or maybe you are beating the odds? If you are in the age category 40-44 and ran the London Marathon this year, you might…
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Team Raccoon complete first ultramarathon and raise over £5,000 for charity
There is nothing like immersing yourself in your company’s ‘customer experience’ whilst raising funds for an important charity in the process. On Saturday 2nd August, that is exactly what Team Raccoon achieved, completing a SheRaces ultramarathon trek through the Peak District, raising in excess of £5,000 for Birmingham Children’s Hospital Charity. The challenge saw team…
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Q&A with Scandinavian sportswear brand Pure Lime
We recently conducted a Q&A with Brand Manager for Pure Lime, Jesper Dyrmose, to find out more about the brand and their motivations for attending the International Running Expo (IRX). What is your mission? We have a clear mission: to inspire all women to lead active, healthy lives — and to feel confident and comfortable while doing…
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Elite Trail Team join as Partners of IRX
The International Running Expo (IRX) is pleased to announce a new partnership with Elite Trail Team ahead of this year’s show, taking place in November. Known for their passion for off-road and endurance running, Elite Trail Team will be attending the Expo and engaging with the wider running community throughout the event. Formed to support…
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The anti-chafe offering making waves down under
A self-proclaimed ‘new kid on the block for chafing’, Gooch Goo® is an Australian made and owned anti chafe, anti-friction balm that offers protection, prevention and recovery. Tested in a multitude of endurance environments including Kona Ironman and running across the full length of Australia, Gooch Goo has proven to soothe, repair and protect the…
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5 minutes with Scott Jurek, one of the greatest runners of all time
You’ve ran the Appalachian Trail, what song (or snack) got you through the toughest miles? CPR by Typhoon Melted vegan ice cream, Vegan cheese puffs and anytime Jenny could find (which wasn’t very often and the occasional surprise from amazing fans who came out!) >Thai food, vegan pizza, Chipotle burrito, vegan sushi 😊 What’s your…
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IRX partners with INretail NL
The International Running Expo (IRX) is proud to announce a new partnership with INretail NL, the trade association for the Dutch retail sector, ahead of its inaugural event on 4-5 November at the RAI Amsterdam. This collaboration marks a significant step in supporting the sports retail ecosystem throughout the Netherlands. IRX will bring together global…
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5 quick fire questions with Paul Ziplinsky, Owner, Zippel’s
Why have you decided to attend The International Running Expo? I am at the beginning of taking over my father’s business, so I have a lot to learn about the running industry and want to increase my professional network as much as possible. An event like The International Running Expo is an incredible opportunity to…
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5 quick fire questions with Oliver Rawlings, Marketplace Partnerships Manager, Decathlon
1. What motivated you to take part in the Hosted Buyer Programme at IRX this year? Attending The International Running Expo as part of the Hosted Buyer Programme is a great opportunity to meet a wide range of relevant brands all in one place, and to explore potential new partnerships. 2. What are you most looking forward…
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Running Clubs: Pumping new blood into retail and romance
The proliferation of running clubs is visible everywhere, from Instagram, to outside social spaces, and even ‘entering the chat’ in workplace conversations. Strava’s Year in Sport: Trend Report for 2024 in which they examined data from more that 135 million people across over 190 countries, documents that there has been a remarkable increase (59%) in…
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Ochy secures new partnership with England Athletics
England Athletics is proud to announce a strategic partnership with Ochy – the AI-powered biomechanics platform transforming how runners understand and improve their technique. “We are excited to collaborate with England Athletics and help runners of all levels better understand their movement” said Perrine Chapot, co-founder of Ochy and a trained physiotherapist and biomechanist. “With just a simple smartphone…
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Runr Secures German Retailer Ahead of IRX
As anticipation builds for this year’s International Running Expo (IRX), we caught up with one of our passionate exhibitors, Craig Winter, Co-Founder, Runr, the UK-based lifestyle brand for runners. Known for their distinctive headwear and commitment to community, Runr is gearing up for IRX with big plans and even bigger ambitions. In this Q&A, they…
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IRX Athlete & Influencer spotlight – Ben Kelleher
“I run a 2:48 marathon – from nutrition to sleep, here’s how I’m optimising my training” IRX Athlete & Influencer, Ben Kelleher has been featured in a recent Runner’s World article sharing his tips and tricks on training for long distances. ‘It’s not just practising the distance of the event, it’s what I’m wearing, my food and…
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100 brands already signed up to exhibit at IRX this November
100 brands already signed up to exhibit at IRX this November We’re thrilled to announce that over 100 leading brands from across the running industry are confirmed to exhibit at The International Running Expo on 4-5 November at the RAI Amsterdam. Set to be the ultimate celebration of all things running, The International Running Expo…
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Running Monopoly: The race for real estate in the running boom
It’s no secret, the world is in the midst of a massive running boom. Running has gained popularity not just for exercise purposes, but also as a social event. Significant growth in running clubs and the buzz from Gen Z has made running fashionable and communal. There are now in excess of 600 million runners…
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Experience Greece with Dean Karnazes
Renowned ultramarathon runner and IRX 2025 Athlete & Influencer, Dean Karnazes is inviting running enthusiasts to join him on an exclusive four-night Greek Running Tour, taking place from 29th April to 3rd May 2025. In collaboration with Dream Travel, this unique experience offers participants the rare opportunity to explore the historic roots of the marathon…
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CEP unveils Pro Run Omnispeed BowTech™
CEP has launched a new running shoe designed to revolutionise the way runners train and compete. The Pro Run Omnispeed BowTech™ is the perfect alternative to carbon plates as the cutting-edge BowTech™ kinetic plate technology delivers high energy return, enhanced support, and a more natural running experience. A New Era of Running Technology Unlike carbon-plated…
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Sonia Haboub joins the IRX Athlete & Influencer Programme
We are thrilled to announce that Sonia Haboub, @thegloberunnerscholar, has joined The International Running Expo as part of the Athlete & Influencer Programme. Sonia is a remarkable individual who balances her roles as an elite athlete, CEO, and PhD professor. Her multifaceted career is a testament to her resilience, leadership, and unwavering commitment to personal…
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Run Legacy Launches Planet’s First Dedicated Sustainable Sports Brand Retail Platform
Run Legacy has officially launched as the world’s only dedicated sustainable sports brand retailer, marking a significant milestone in the company’s commitment to offering premium eco-conscious products to its rapidly expanding customer base. With a clear mission to promote sustainable business practices, Run Legacy works closely with brand partners to ensure complete transparency regarding product and…
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Registration for IRX is now live
Visitor registration has opened for The International Running Expo (IRX), Europe’s only running business event which brings together retailers, wholesale & distributors, industry professionals, race directors, athletes & influencers from across the running sector. Taking place on 4-5 November at the RAI Amsterdam, IRX offers an unparalleled opportunity to source the latest products, strengthen relationships…
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The International Running Expo is being launched by Raccoon
By Sports Insights Raccoon Media Group are launching a brand-new show, the International Running Expo (IRX). Raccoon are experienced at holding shows, they run events such as the National Running Show, the National Outdoor Expo, the National Cycling Show, The Boston Run Show and the Boston Outdoor Expo. Mike Seaman, Group CEO of Raccoon Media Group, said: “Where…
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Raccoon Media Group unveils Europe’s only B2B Running Expo, revolutionising the business of running
By Ashley Cox A pioneering new B2B running show, the first of its kind in Europe, is coming in 2025, offering an unparalleled platform for brands, retailers, industry professionals, influencers and media to connect, collaborate and drive business forward. Award-winning events company Raccoon Media Group, the team behind the UK’s National Running Show and the USA’s…
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IRX is a platform for innovation & business acceleration
By The Running Channel As running continues to grow in popularity and excitement, we’re often wondering what’s next. What running shoes should we be looking out for? What tech innovations are coming? What industry-wide trends are most relevant right now? Well, we’re soon going to have a place to find the answers to all those…
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The first ever International Running Expo
By Runner’s World With the latest running boom well and truly underway, we’re seeing a flurry of new runners take to the roads, trails and treadmills – and we love to see it. Running, therefore, is big business, with brands, event organisers and other key players in the running world working hard to fulfil the needs and interests of…
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Breaking new ground
By Sustain Health Set your calendar for November 2025 as Amsterdam is gearing up to host the International Running Expo (IRX 2025), the first of its kind in Europe and a major new event for the running industry. On 4-5 November 2025, RAI Amsterdam will welcome this industry-first B2B running show, organized by the award-winning Raccoon…
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International Running Expo heading to Amsterdam in November 2025
By Endurance.biz Positioned as a B2B running expo, and with bold goals for the event to be the largest in Raccoon’s portfolio, IRX is set to take place at RAI Amsterdam on November 4-5, 2025. IRX 2025 is positioned as… ‘the go-to event for industry stakeholders to forge partnerships, showcase innovation, and engage in valuable discussions…