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Get in touch
Raccoon Media Group is an exciting and dynamic UK events business run by a group of exhibition and digital marketing experts. We set up Raccoon because we wanted to create exhibitions that offer something new and different in underserved markets that we understand and that we love. We believe that great events are about community, fun, innovation and excitement and we hope that we offer you that with The International Running Expo.
For general enquiries, please email [email protected]
Meet the team
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Mike Seaman
CEO
Mike has worked in the exhibition industry since 2003 and is a huge advocate for the power of live events. He founded Raccoon in 2016 with the aim to create a business that supports passionate, self-identifying communities through live events.
In his spare time, he is a father to two awesome kids, and a keen runner, having recently completed his fourth 100-mile ultramarathon.
Mike also sits on the board of the Association of Event Organisers.
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Nathalie Davies
UK Managing Director
I have worked in the events industry for the past 11 years, running events in a variety of sectors including technology, marketing, building and franchising. I am a big fitness fan so working on The National Running Show is very exciting. When I’m not working in the events world I am a busy mum to 2 little ones.
Email Nathalie for commercial or sales enquiries
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Shirry Liram
Event Director
Shirry has over 20 years experience directing trade/consumer exhibitions, summits and festivals in the UK and overseas ranging from dance, travel and design to tech, medtech and AI. She loves bringing a vision to life, creating great experiences and connecting people, which is why she loves working in events. Outside work she is a mentor to young women looking to smash through their career goals; Shirry is also a determined surfer, keen linguist, embarrassing singer, committed runner, food lover and a mother of two + a Border Terrier called Friday.
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Ryan Swanich
Event Manager
Ryan is the Event Manager for the International Running Expo.
Email Ryan for commercial or sales questions.
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Hannah Hopwood
Marketing Director Europe
Hannah is the Senior Marketing Manager for the National Running Shows. With years of experience, Hannah has worked across a range of social media campaigns for B2B and B2C events, as well as a number of community projects. When Hannah isn’t working she loves running (pretty slowly) in the countryside and swimming in the sea.
Email Hannah for marketing enquiries
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Sophie Wright
Senior Marketing Manager
Sophie is the Senior Marketing Manager on The International Running Expo. With 10 years’ experience in B2B event marketing covering a range of industries, Sophie loves the team collaboration that event organising brings and meeting new people from all walks of life. Sophie enjoys the outdoors whether that be in a wetsuit on a surfboard or clocking up the miles in her trainers.
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Jo Tyler
COO
I’m Jo, Chief Operating Officer for Raccoon Events working across all of the event brands. With over 20-years’ experience in the events industry, my specialty is launching new products and enhancing user experience. In my spare time I also run to keep fit (with the occasional half marathon) and love enjoying the great outdoors with my husband and two kids.