What motivated you to attend The International Running Expo this year?
I decided to attend The International Running Expo because there’s so few opportunities to see so many brands in one place, it seems like a no brainer!
What are you most looking forward to about attending the Expo?
Looking at the exhibitor list for IRX, it’s fantastic to see a range of challenger brands exhibiting. I’m most looking forward to meeting face-to-face with these new brands and seeing their products in action.
Are there any specific brands or technologies you’re hoping to explore at IRX?
Yes, I’m specifically looking for hydration vests and packs.
How important is in-person networking for you in today’s buying process?
In-person networking is extremely important in the buying process. Without tradeshows, I’d have never met the founders of ON Running back in 2010 – and the rest is history as they say!
What do you love most about working in running retail?
I would say the most rewarding aspect of my job is when we help a customer go from not being able to run due to pain issues, to seeing their recovery journey, and achieving their running goals. Nothing quite beats that!
If you’d like to join Adrian at IRX this November, register for your ticket to attend here.