We’re excited to welcome CEP to IRX Amsterdam this year as they unveil the next chapter in their journey, a bold step forward in performance, innovation, and design. At their stand, visitors can look forward to a dynamic, science-backed experience that showcases the very best in high-performance compression and footwear technology.
What can visitors expect to see on the CEP stand?
At CEP, we combine medical expertise with performance ambition, and our stand at IRX will reflect that synergy. Visitors will get hands-on access to our latest innovations, meet our product experts, and experience the evolution of our brand, from iconic compression socks to a super trainer running shoe. Expect live product demos, in-depth tech explanations, and the chance to try the CEP Omnispeed Bowtech.
Are CEP launching any new products?
We’re proud to present our Spring Summer 2026 Collection and the CEP Omnispeed Bowtech, our first-ever running shoe. Powered by BowTech, a patented kinetic insole technology developed by orthopedic specialists, the CEP Omnispeed Bowtech offers maximum energy return, enhanced stability, and reduced muscle fatigue, while staying true to CEP’s medical roots.
Tell us a bit more about the morning run on Tuesday 4th November
We’re inviting athletes, influencers, and press to start the day with a high-energy morning run through the streets of Amsterdam. This guided session is more than just a workout; it’s a moving experience designed to showcase the real-world benefits of CEP compression gear and the CEP Omnispeed Bowtech in action. Expect community, performance, and a push-forward feeling.
What technologies will be featured during the run?
Participants will have the opportunity to test the CEP Omnispeed Bowtech, which features the an insole that enhances the natural windlass mechanism of the foot. This technology optimizes push-off and stride dynamics, giving runners a spring-loaded boost with every step.
Are there any other CEP activations visitors can take part in?
Yes, throughout IRX, we will host live talks at our booth, welcome visitors to join mini gait analysis sessions, and offer limited product samples for key press and retail partners. You’ll also find us supporting the broader IRX programme with content on injury prevention, performance innovation, and the role of medical science in modern running.
How does IRX support CEP’s growth?
For us, IRX is a unique opportunity to connect directly with retail decision-makers, media, and the running community. It’s where we listen, exchange, and build the relationships that help shape our growth strategy across Europe. The tradeshow format also allows us to showcase our evolving brand story, reinforce trust in our technology, and introduce ourselves to new partners aligned with our performance-driven values.
What is CEP most looking forward to at IRX?
We’re excited to run alongside our community, share the innovation behind the CEP Omnispeed Bowtech, and spark conversations that go beyond product, into the future of movement. More than anything, we’re looking forward to meeting the people who run like we do: with purpose, passion, and the drive to always go further.
Register to attend IRX here and meet the CEP team on stand D11.