Raccoon Media Group, organisers of The International Running Expo (IRX) are delighted to announce SCOTT Sports as headline partner of the inaugural two-day event in Amsterdam.
Taking place on 4-5 November at the RAI Amsterdam, IRX is Europe’s only running business event. Alongside 200+ international brands, IRX will bring together retailers, wholesale & distributors, industry professionals, race directors, athletes & influencers from across the global running sector to connect, collaborate, educate and shape the future of running.
The two-day Expo comprises of a range of content sessions including fun activations, networking events and social activities. Attendees will hear from elite athletes, analyse the latest trends, explore what the future of the running industry will look like and get inspired by live podcasts with global running superstars.
SCOTT Sports is an emerging player in the running industry, particularly in the trail category. A company steeped in a history of market-leading sporting goods innovation and leaders in technical products, SCOTT Sports is working hard to strengthen its position in the growing running market, building on its heritage of innovation to meet the needs of today’s runners.
Underpinning this growth is a dedicated team of athletes who represent SCOTT Sports on some of the world’s toughest stages. From the Golden Trail Series, UTMB, and Skyrunner® World Series, they continue to showcase the brand’s trail-first DNA and deliver standout performances, including multiple podium finishes in the most iconic races in the world.
Exclusive to The International Running Expo, SCOTT Sports will be previewing their 2026 collection and new brand campaign, offering a first look at the innovations shaping the future of SCOTT Running. Throughout the show, there will be opportunities to test the 2026 collection in real conditions, with guided sessions led by product experts and athletes. They are also planning a very special event that will bring the new collection and campaign to life in an unforgettable way. In addition, SCOTT Sports will also be providing press and media with the opportunity to experience one of their key products, focused around the Kinabalu Trail shoe, first-hand.
Commenting on the partnership, Peter Cable, Head of Running at SCOTT Sports said: “We are delighted to partner with IRX for the inaugural event of this exciting new meeting of the European running community. SCOTT Sports is based in the heart of Europe and the opportunity to meet our community of retailers and media partners here close to our core market is a huge bonus to our business. Racoon Media Group has a proven track record of organising relevant and market leading events and we truly believe that a strong running show here in Europe is to the benefit of the whole running community. We look forward with connecting with everyone in November!”