A self-proclaimed ‘new kid on the block for chafing’, Gooch Goo® is an Australian made and owned anti chafe, anti-friction balm that offers protection, prevention and recovery.
Tested in a multitude of endurance environments including Kona Ironman and running across the full length of Australia, Gooch Goo has proven to soothe, repair and protect the skin during prolonged physical activity.
We recently spoke to company founder Luke Crozier about the origins of Gooch Goo and why he has chosen The International Running Expo 2025 (IRX) as a must-attend event for his ambitions.
After personal experience with chafing, Luke came up with the brand name and concept of Gooch Goo. Mindful that there was nothing else like it on the market, he spent time developing an effective and environment-conscious chafing solution. It was important to Luke that Gooch Goo was formulated with high quality ingredients, in his own words: “those that he would be happy to use on his kids”. As such, it is made with premium natural ingredients, including coconut oil and beeswax. Gooch Goo is also reef friendly and has been tested on countless athletes across a range of disciplines, but not on animals.
Speaking about his expectations of IRX, Luke said he is looking forward to meeting representatives and athletes from across Europe and beyond and getting Gooch Goo in front of people. He is also actively encouraging potential European distributors to meet with him at the Expo, with a view to the business making ground in the European market.
Commenting Luke said: “We have a tried and tested product with repeat business from many athletes. It is a fun brand, but a seriously effective solution. I’m looking at IRX as a way of creating brand awareness and letting people try it themselves with product samples. There is no substitute for face-to-face conversations with qualified prospects and the opportunity to get your product in people’s hands. That is why exhibiting at The International Running Expo is crucial to our strategic ambitions”.
You can find Gooch Goo online or on Instagram and make sure you talk to Luke and grab your goo at the Expo!
The anti-chafe offering making waves down under
