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Aspire PR appointed as official PR partner

Following on from the successful partnership on The International Running Expo Launch in November 2024, we’re excited to announce we’re joining forces once again with Aspire ahead of the first edition of this landmark European trade event.

Taking place at RAI Amsterdam on 4-5 November 2025, IRX is set to be the largest European expo dedicated to the B2B running market. The event will bring together more than 6,000 industry professionals – from senior decision makers to buyers and specifiers – making it a must-attend for the global running community.

With its November timing, IRX gives the industry the perfect opportunity to reflect on the year’s developments, forge valuable connections, and plan for what lies ahead. Aspire PR will lead the media relations strategy, ensure strong UK and European media presence and drive international visibility for the show.

Shirry Liram, Event Director of The International Running Expo, said: “We are thrilled to have Aspire PR on board as our official PR partner. Their support during the launch proved invaluable, and we’re excited to build on that momentum as we deliver the inaugural IRX in November. With their expertise and energy, we’re confident this event will showcase the very best of the running industry to an international audience.”

Aspire are delighted to go the distance with Raccoon Media Group on this exciting journey and look forward to making IRX 2025 an unmissable event for the running industry.