By Sports Insights
Raccoon Media Group are launching a brand-new show, the International Running Expo (IRX).
Raccoon are experienced at holding shows, they run events such as the National Running Show, the National Outdoor Expo, the National Cycling Show, The Boston Run Show and the Boston Outdoor Expo.
Mike Seaman, Group CEO of Raccoon Media Group, said: “Where it came from is that we couldn’t find any large scale B2B gathering for the running market in Europe. There’s a big show in America and that seems to be the only one of scale in the world. We didn’t think that made any sense.