By Ashley Cox
A pioneering new B2B running show, the first of its kind in Europe, is coming in 2025, offering an unparalleled platform for brands, retailers, industry professionals, influencers and media to connect, collaborate and drive business forward.
Award-winning events company Raccoon Media Group, the team behind the UK’s National Running Show and the USA’s Boston Run Show, has announced its most ambitious project yet: the International Running Expo (IRX 2025), set to take place at RAI Amsterdam on 4-5 November 2025.