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100 brands already signed up to exhibit at IRX this November

100 brands already signed up to exhibit at IRX this November

We’re thrilled to announce that over 100 leading brands from across the running industry are confirmed to exhibit at The International Running Expo on 4-5 November at the RAI Amsterdam.

Set to be the ultimate celebration of all things running, The International Running Expo brings together retailers, wholesalers, race directors, athletes, influencers, industry professionals, press and media to source the latest products hitting the market.

 With more than 100 brands already signed up, and more joining every week, IRX promises to be the most comprehensive showcase of innovation, gear, nutrition, technology, footwear, apparel and recovery prevention in Europe.

Brands already signed up to exhibit include:

COROS Wearables, OOFOS, Feetures, TYR, Mount to Coast, BUFF, Janji, Acid Running, Maurten, Goodr, Darn Tough Vermont, Pure Lime, Skechers Performance, Runr, ULU and Veja.


Shirry Liram, Event Director, IRX, commented: “Hitting 100 exhibitors at this stage shows how essential IRX has become for the industry. Retailers and buyers now have a strategic hub to discover, evaluate and negotiate with suppliers in one high-impact location. It’s not just about seeing new products; it’s about seizing business opportunities and shaping supply chains for 2026 and beyond.”

What can industry professionals expect from IRX?

  • Discover the latest in running gear, footwear, and technology from leading and emerging brands. See the line-up here.
  • Network with fellow retailers, manufacturers, race organisers, and thought leaders shaping the future of the industry. See who attends here.
  • Gain insights from industry trailblazers on trends, innovations, and retail strategies. See what’s on here.
  • Grow your business through new partnerships, products, and ideas designed to keep you ahead of the curve.
  • Network with athletes & influencers and see what products they are keeping an eye out for. See the IRX Athlete & Influencer Programme here.

Why visit IRX?

With over 300 brands expected, IRX provides a highly efficient channel for discovering tomorrow’s bestsellers. Whether you’re refreshing your store’s performance line-up or scouting new innovations, IRX is built to deliver ROI-driven connections.