We recently spoke with Joseph Amoruso from Hyprskin by LB9 Brand to find out more about their brand and their motivations for attending the International Running Expo (IRX).
What is the History of the Brand Hyprskin?
Hyprskin is the evolution of a long journey. Built on over 10 years of experience behind the performance brand LB9, and created together with Italian national canoeist Luca Bellini and product innovator Joe Amoruso, it’s been almost 6 years of trials, tests, mistakes, and athlete feedback. Every step brought us closer to a single idea: recovery is the real performance game-changer.
What sets Hyprskin apart from other compression brands?
Our mission is simple but ambitious: change the way athletes recover during and after activity. At the highest levels of sport, performance often comes down to 0,01%. If we can help athletes recover faster, go further, and feel stronger, that’s everything. Hyprskin isn’t just “tight fabric.” It’s a new category: recovery wear designed from the ground up with patented 360° compression and our proprietary EBO application.
Hyprskin has a global patented technology – can you give me more information on this?
Our global patent is based on our proprietary EBO application and a unique method of delivering true 360° gradual compression. Instead of flat, linear pressure, Hyprskin creates a natural circular flow around the muscle, boosting circulation, reducing fatigue, and accelerating recovery. It’s compression re-engineered, tested with athletes, and built for the future of performance.
Why have Hyprskin decided to exhibit at The International Running Expo?
Because IRX is where the running world connects. It’s a B2B stage that brings together the brands, buyers, and innovators shaping the future of running. For us, it’s the perfect opportunity to meet like-minded people and stores ready to partner with us in pushing the concept of compression recovery wear into the spotlight.
What can visitors expect to see and experience on your stand at IRX?
A hands-on experience. Visitors can test our sleeves, see how the EBO application and patented compression work, and really feel what recovery innovation means. It’s not a standard booth, it’s a space to discover how small improvements can make a big difference in performance.
Will you be showcasing any new products, technologies or innovations?
Yes. our debut products: the ArmSleeve and CalfSleeve. Both showcase our globally patented 360° compression and EBO application. They’re the foundation of Hyprskin, and this is the first time they’ll be presented to the world.
What are the Hyprskin team most looking forward to about exhibiting at IRX?
Conversations. We can’t wait to meet buyers, retailers, and experts who believe, like we do, that recovery is as important as training. For us, IRX is about building the relationships that will carry Hyprskin forward.
If you could describe the running sector in three words, what would they be?
Relentless. Innovative. United.