Raccoon Media Group, organisers of The International Running Expo (IRX) powered by SCOTT Sports, are celebrating the resounding success of the event’s first edition. The two-day Expo, held at RAI Amsterdam on 4-5 November, marked a major milestone for the global running industry. As Europe’s first-ever dedicated business-to-business event for running professionals, the International Running Expo drew thousands of visitors from across Europe and beyond. It set a new benchmark for innovation, collaboration, and community within the sport.
Over the course of two dynamic days, IRX brought together industry leaders, trailblazing brands, and breakthrough technologies. It created a vibrant hub of networking, learning, and inspiration. Attendees explored hundreds of products and innovations. They experienced exclusive launches and connected directly with retailers, brands, athletes, and influencers through scheduled one-to-one meetings and live demos.
The International Running Expo featured an informative agenda across both days. Day one opened by acclaimed host Susie Chan and included live podcasts and fireside chats with ultrarunning legends Dean Karnazes and Scott Jurek, plus athlete and content creator Yana Strese. Panel sessions led by industry experts allowed them to share their expertise on key topics such as sustainability, shaping the future of the running industry, running tech trends, and the future of footwear technology.
The day was interspersed with social and immersive activations including breathwork workshops, a CEP morning run, warm-up drill session, ice bath immersion, a BrandLABs workshop, and yoga sessions. The day concluded with networking and socialising opportunities via the Sip & Social happy hour. It was followed by The Cool Down Party, sponsored by ISPO, at De Hallen Studios with a live band, where many hit the dancefloor ‘til late.
The second day of the International Running Expo featured an exclusive discussion with Intersport CEO Tom Foley. During this, he explored the future of sports retail with Urs Webber, Editor of Runner’s World. Live Podcasts from Borderlands and Bad Boy Running featured Scott Jurek in Conversation with Josh Rosenthal. There was also a Bad Boy Running live episode with special guest Jurrie Van De Velden. In addition to this, there featured a candid talk with SCOTT athlete and Golden Trail Series 2025 Champion Mădălina Florea.