Run to Reforest Challenge

This November, The International Running Expo powered by SCOTT Sports invites every attendee, exhibitor, partner and sponsor of the show to take part in a running challenge that goes beyond just the distance.

In partnership with Active Giving, The International Running Expo are launching the Run to Reforest Challenge, a collective effort to cover 2,025 kilometres from Tuesday 28th October and during IRX on 4–5 November. For every kilometre completed, one tree will be planted for the Earth Lungs Reforestation Project in Kenya.

Our goal: 2,025 km = 2,025 trees.

Let’s run together for a greener, healthier planet!

How does it work?

Download the Active Giving app available on the App Store and Google Play.
Create your profile.
Head to the menu, select team and enter the code IRXRUN.
Select your activity as running.
From Tuesday 28th October, every km you complete can go towards planting a tree.
And start tracking! You can sync your Active Giving account with Strava. Simply go to menu, select Strava and connect.
Share your activity on Instagram to encourage other attendees to join in!

The Earth Lungs Reforestation Project

The project that the Run to Reforest challenge is supporting is the Earth Lungs Reforestation Project in Kenya. With your support, we are restoring the mangrove forests. The goal of this project is to empower the impoverished coastal community to break the poverty cycle. In restoring the mangrove estuary, which is rich in biodiversity, this project will provide fishing grounds for local people. This helps to create additional income streams, including sustainable harvests from the mangrove forests. The restored forests will also help to stabilise coastlines. This will act as a vital line of defence to protect the land and the communities during tropical storms.