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FRINGE EVENTS

Not only are there 300+ brands for attendees to engage with on the show floor, there’s a range of fun activations and activities that attendees can be part of.

We want to make sure attendees utilise their time at the Expo in the best possible way so have created an itinerary of different activations you can get involved with.

Monday 3rd November from 6pm onwards

No bib numbers or mandatory kit checks, just welcome drinks and some fun activities to help you mingle with fellow exhibitors, hosted buyers and influencers. This is your chance to build connections and set the scene for a productive and fun expo experience!

Tuesday & Wednesday morning from 9am – Hosted Buyers Lounge

Kick start your day at the networking breakfast. Fuel up on coffee and pastries for a busy and productive day at the Expo while forging relationships and making valuable industry connections.

Tuesday 4th November from 6pm onwards

Join us for post-show drinks after the Expo closes where we get to celebrate the successes of the day and get excited about the night ahead – just don’t forget about the next day to come…

Wednesday morning from 7am from the RAI Amsterdam

Join the IRX morning run for a few easy miles around the area, taking in the sights of Amsterdam while you try out the latest footwear, apparel and nutrition by our sponsors. You’ll be able to mingle with some of the new connections you’ve already made at the Expo before grabbing a coffee and a pastry at the end.

Amsterdam is a stunning city bursting with culture, history, and adventure offering something for every type of visitor. From picturesque canals and world-class museums to buzzing nightlife and cosy cafés, there’s no better place to unwind and explore.

Relax on a scenic boat tour and take in the city’s charming architecture from the water. There’s plenty of companies that organise tours, find out more here.
Travel like a local. Rent a bike or join an organised bike tour to see the sights of Amsterdam on two wheels. Explore hidden gems, scenic parks, and lively neighbourhoods.
The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. Learn all about the heritage of the beer, the brewing process, and the best way to sample the beverage. Find out more here.