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What’s on
An action-packed programme at IRX
Not only are there 300+ brands for attendees to engage with on the show floor, there’s a range of fun activations and activities that attendees can be part of.
We want to make sure attendees utilise their time at the Expo in the best possible way so have created an itinerary of different activations you can get involved with.
The Podium
Your front row seat to running’s most inspiring voices. The Podium at IRX features fireside chats with elite athletes, live podcasts, and cutting-edge trends talks.
Watch this space – full stage schedule to be announced soon…
The Wellbeing Lounge
Step away from the buzz of the Expo and unwind. The Wellbeing Lounge is a space dedicated for rest, recovery and reflection.
Breathe in, slow down and feel good.
Run Café
At the heart of IRX is the Run Cafe, the perfect spot for a coffee, great food, and even better conversation. Refuel, recharge and connect with fellow attendees, brands, and athletes in this vibrant social hub.
VIP Lounge
The VIP Lounge offers an exclusive retreat for hosted buyers, athletes, influencers and partners. With complimentary refreshments, comfortable seating, and a calm space to meet, work, or unwind, it’s the ideal escape from the buzz of the show floor.
Breathwork Session by Balance Breathing
Kickstart each day at IRX with purpose. Get ready to run with a breathwork session led by Balance Breathing. Designed to calm your mind, optimise oxygen flow, and prime your body for peak performance, it’s the perfect pre-run practice.
Welcome Warm-Up Drill Session
Ready to level up your running game? Join top performance coach Arj Thiruchelvam for an electrifying 40-minute session with 40 driven runners aiming for their next Personal Best. After a dynamic warm-up, Arj will take you through powerful athletics drills designed to boost speed, build endurance, and correct biomechanics to help you move stronger and smarter. Wrap it up with his signature glute activation sequence, trusted by elite athletes, and walk away feeling fired up, informed, and race-day ready.
CEP Morning Run
Start your Tuesday strong with the CEP Morning Run. CEP are leaders in premium compression sportswear, designed to boost performance and aid recovery.
Join us for an energising start to the day, brought to you by a brand committed to supporting your every stride.
Amsterdam Scavenger Run
Kickstart Wednesday with an exhilarating 8–10k shake out run through Amsterdam’s most iconic landmarks!
Organised by local running crew, Running Junkies, participants will receive clues to navigate between four must-see highlights. This self-guided adventure offers the perfect blend of fitness and fun, while you try out the latest footwear, apparel and nutrition by our sponsors.
Ice Bath Immersion by Balance Breathing
Take the plunge! After your morning run, boost your recovery with an invigorating ice bath session. Not only will it supercharge your circulation and reduce inflammation, but it’s also a powerful way to build mental toughness. Chill out, feel alive, and come out stronger!
Coffee & Connect
Kick start your day at the networking breakfast. Fuel up on coffee and pastries for a busy and productive day at the Expo while forging relationships and making valuable industry connections.
BrandLAB
BrandLAB is a unique sports marketing and networking concept that connects VIP guest mentors with forward-thinking brands, organisations, and athletes. At IRX, BrandLAB will deliver thought-provoking sessions on ‘Building better brands’ & ‘Creating active communities’ designed to ensure you get the most value from the Expo.
Sip & Social
Wrap up the first day of the day of the expo with a well-earned break at our Sip & Social happy hour! From 4pm, IRX transforms with drinks, great music, and good vibes. Grab a glass, spark a conversation and toast to new connections!
The Cool Down Party
Location: Top secret!
As the sun sets on day one, the energy turns up with a live DJ, drinks, and an atmosphere built for blowing off steam. Whether you’re dancing, mingling, or just soaking it all in, this is where the real connections (and memories) are made.
Don’t miss the party everyone will be talking about.
Rub shoulders with industry legends
Swing by The Podium for an unforgettable experience. From live podcasts, intimate fireside chats and selfie opportunities, The Podium is the place to be. Come for the conversations, stay for the legends.
Live Podcasts | The Podium
Lace up and lean in – join us live as we record exclusive podcast episodes including Borderlands & Dylan Bowman and Ben Kelleher, Running for the Bus. From quick sprints of insight to deep-dive discussions into the latest races, gear, and challenges, this is where inspiration will flourish.