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What’s On
An action-packed programme at IRX
Not only are there 300+ brands for attendees to engage with on the show floor, there’s a range of fun activations and activities that attendees can be part of.
We want to make sure attendees utilise their time at the Expo in the best possible way so have created an itinerary of different activations you can get involved with.
Start line social
Monday 3rd November from 6pm onwards
No bib numbers or mandatory kit checks, just welcome drinks and some fun activities to help you mingle with fellow exhibitors, hosted buyers and influencers. This is your chance to build connections and set the scene for a productive and fun expo experience!
Coffee & connect
Tuesday & Wednesday morning from 9am – Hosted Buyers Lounge
Kick start your day at the networking breakfast. Fuel up on coffee and pastries for a busy and productive day at the Expo while forging relationships and making valuable industry connections.
The cool-down… or warm up!
Tuesday 4th November from 6pm onwards
Join us for post-show drinks after the Expo closes where we get to celebrate the successes of the day and get excited about the night ahead – just don’t forget about the next day to come…
Morning Miles Mixer
Wednesday morning from 7am from the RAI Amsterdam
Kickstart your day with an exhilarating 8–10k run through Amsterdam’s most iconic landmarks! Organised by local running crew, Running Junkies, participants will receive clues to navigate between four must-see highlights. This self-guided adventure offers the perfect blend of fitness and fun, while you try out the latest footwear, apparel and nutrition by our sponsors. You’ll be able to mingle with some of the new connections you’ve already made at the Expo before grabbing a coffee and a pastry at the end, there’ll still be ample time before the show. Open to up to 100 participants – secure your spot and get ready to run the city!
40 minutes with Coach Arj Thiruchelvam
Tuesday 4th November from 7:30am
Join Coach Arj Thiruchelvam for 40 minutes with 40 runners who want to learn game-changing moves to kickstart their journey to a Personal Best. After a short warm up, he’ll lead some fundamental athletics drills to develop speed and endurance and prevent injury and poor biomechanics. Arj’s signature glute warm-up sequence will follow, leaving the runners feeling informed, prepared and energised for their next challenge.
Podcasts & Fireside chats at IRX
Tuesday & Wednesday on the Expo Floor
Lace up and lean in – join us live on the Expo floor as we host fireside chats and record exclusive podcast episodes with athletes and industry leaders. From quick sprints of insight to deep-dive discussions into the latest races, gear, and challenges, this is where inspiration will flourish.
Want to explore Amsterdam whilst you’re here?
Amsterdam is a stunning city bursting with culture, history, and adventure offering something for every type of visitor. From picturesque canals and world-class museums to buzzing nightlife and cosy cafés, there’s no better place to unwind and explore.
