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What’s on?
There’s an action-packed programme at IRX
Not only are there 300+ brands for attendees to engage with on the show floor, there’s a range of fun activations, networking events and social activities that attendees can be part of.
We want to make sure attendees utilise their time at the Expo in the best possible way so have created an itinerary of different activations you can get involved with.
KNOWLEDGE & TRENDS
Your entry ticket will include access to a range of content sessions to enhance your knowledge of the running industry from a number of different perspectives.
This is your chance to hear from elite athletes and their experiences, analyse the latest trends, explore what the future of the running industry will look like and get inspired by live podcast content.
THE PODIUM
Your front row seat to running’s most inspiring voices. The Podium at IRX features fireside chats with elite athletes and cutting-edge trends talks from industry leaders. Sessions include:
A Fireside Chat with Scott Jurek, hosted by Susie Chan
Shaping the Future: Running Industry Trends
No Rules Marketing – Artificially Intelligent or Already Irrelevant?
The Future of Run Specialty: Evolving Roles in a Changing Industry
BrandLAB
by BrandWave
BrandLAB is a unique sports marketing and networking concept that connects VIP guest mentors with forward-thinking brands, organisations, and athletes. At IRX, BrandLAB will deliver thought-provoking sessions on ‘Building better brands’ & ‘Creating active communities’ designed to ensure you get the most value from the Expo.
LIVE PODCASTS
Lace up and lean in – join us live as we record exclusive podcast episodes. From quick sprints of insight to deep-dive discussions into the latest races, gear and challenges, this is where inspiration will flourish.
Borderlands Live: Dylan Bowman in Conversation with Josh Rosenthal
The Marathon Running Podcast: Live with Dean Karnazes
Bad Boy Running Podcast: Live and Unfiltered
EXPERIENCES & BRAND ACTIVATIONS
The best way to get inspired and test out new products is to really experience them. Your ticket to The International Running Expo will include lots of opportunities to do just that with a programme of events in and around the show.
We are continuing to add to our programme of events. If you have a brand activation you would like to share then please contact one of our team
CEP MORNING RUN
Start your Tuesday strong with the CEP Morning Run. CEP are leaders in premium compression sportswear, designed to boost performance and aid recovery.
Join us for an energising start to the day, brought to you by a brand committed to supporting your every stride.
AMSTERDAM SCAVENGER RUN
Kickstart Wednesday with an exhilarating 8–10k shake out run through Amsterdam’s most iconic landmarks!
Organised by local running crew, Running Junkies, participants will receive clues to navigate between four must-see highlights. This self-guided adventure offers the perfect blend of fitness and fun, while you try out the latest footwear, apparel and nutrition by our sponsors.
WELCOME WARM UP DRILL SESSION
Ready to level up your running game? Join top performance coach Arj Thiruchelvam for an electrifying 40-minute session with 40 driven runners aiming for their next Personal Best. After a dynamic warm-up, Arj will take you through powerful athletics drills designed to boost speed, build endurance, and correct biomechanics to help you move stronger and smarter. Wrap it up with his signature glute activation sequence, trusted by elite athletes, and walk away feeling fired up, informed, and race-day ready.
ICE BATH IMMERSION
by Balance Breathing
Just completed your morning run? Elevate your recovery and mental game! Join us for a unique session designed to supercharge your post-run routine. Dive into a guided ice bath experience to accelerate muscle recovery, reduce inflammation, and ignite a powerful mental reset. It’s a proven method to boost dopamine, elevate mood, and strengthen your immune system
BREATHWORK SESSIONS
by Balance Breathing
Kickstart each day at IRX with purpose. Get ready to run with a breathwork session led by Balance Breathing. Designed to calm your mind, optimise oxygen flow, and prime your body for peak performance, it’s the perfect pre-run practice.
NETWORKING & SOCIALISING
The Running Industry is not just about business, but forms a unique community with people who are passionate about running. We want to embrace that with lots of ways to network and socialise so that attendees are building relationships to last.
The International Running Expo has been designed to give attendees the opportunity to connect in lots of different ways to maximise their experience at the show.
THE RUN CAFÉ
At the heart of IRX is the Run Cafe, the perfect spot for a coffee, great food, and even better conversation. Refuel, recharge and connect with fellow attendees, brands, and athletes in this vibrant social hub.
THE WELLBEING LOUNGE
Step away from the buzz of the Expo and unwind. The Wellbeing Lounge is a space dedicated for rest, recovery and reflection.
Breathe in, slow down and feel good.
VIP LOUNGE
The VIP Lounge offers an exclusive retreat for hosted buyers, athletes, influencers and partners. With complimentary refreshments, comfortable seating, and a calm space to meet, work, or unwind, it’s the ideal escape from the buzz of the show floor.
COFFEE & CONNECT
Kick start your day at the networking coffee session.
Fuel up for a busy and productive day at the Expo while forging relationships and making valuable industry connections.
SIP & SOCIAL
Wrap up the first day of the day of the expo with a well-earned break at our Sip & Social happy hour! From 4pm, IRX transforms with drinks, great music, and good vibes. Grab a glass, spark a conversation and toast to new connections!
THE COOL DOWN PARTY
Location: Top secret!
As the sun sets on day one, the energy turns up with a live DJ, drinks, and an atmosphere built for blowing off steam. Whether you’re dancing, mingling, or just soaking it all in, this is where the real connections (and memories) are made.
Don’t miss the party everyone will be talking about.
MEET & GREET
Rub shoulders with industry legends
Swing by The Podium for an unforgettable experience. From live podcasts, intimate fireside chats and selfie opportunities, The Podium is the place to be. Come for the conversations, stay for the legends.
121 PRE-ARRANGED APPOINTMENTS
Once you have registered for your pass, you will be given access to our networking and meetings app, which will enable you to book appointments with exhibitors and other attendees to make sure that you make the most of your time at the event.
Register Now
Complimentary and early bird tickets are available.